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Marketing: Giving A Fresh Twist To An Existing Brand

Posted on 05:37 PM, September 08, 2011

BY RAOUL J. CHEE KEE , Sub-Editor Giving a uninformed turn to an existing brand

THE CHALLENGE with respirating new life in to an existing brand is that the open already has an thought of what it is and what it offers. If the brand’s picture has decreased somewhat, there is the choice of receiving a somewhat not similar approach.

This is precisely what the new owners of Chocolate Clothing has motionless to do. Last year, Finina Marie M. Tugade took over from formerly owners Ana Amigo-Antonio and Mike Advani.

The store that sole unintentional ladies’ attire brands from Australia initial non-stop in October 2002 at the ladies’ building of Rustan’s in Makati and Shangri-La Plaza. Standalone stores followed but many of them were shuttered by the time Ms. Tugade came on board.

Now, there are usually 3 standalone stores: TriNoma in Quezon City, the Ayala Center Cebu and Chimes in Davao City. By the finish of the month, the Davao bend is transferring to Abreeza, the new mall created by Ayala. Chocolate’s stores-in-stores are at Rustan’s in Makati, Alabang Town Center, Shangri-La Plaza and Ermita.

Although Chocolate take over in joining with its aim marketplace consisting of women 18 to 35-years-old, the enlargement was as well quick, as well soon. Multiple branches were located as well shut to any other. At a point, there were 4 branches in the Ortigas area alone.

“I’m not in any dash to spread once again nonetheless I’m seeking at gap two other branches in Manila. We must be ‘spread out’ with any new branches but they should be located kilometers from any other,” Ms. Tugade told BusinessWorld .

“I regard what is more critical right away is to order processes and ponder other factors before expanding,” she added.

She referred to wanting to open standalone stores at Rockwell and Alabang “because the people who live there frequency project far from their homes. They would ample rsther than just go down, do their shopping, watch a film before streamer back to their condos or homes.”

This methodical draw close amalgamated with Ms. Tugade’s strong fascination in conform might just be what the brand needs to unequivocally take off.

From being well known as a store selling unintentional wear similar to review wear, jeans and simple tops, Chocolate right away sports a “prettier” side.

The blend at the stores right away includes ethereal dresses, flirty tops and jackets in light, breathable fabrics best for the pleasant weather.

Sass, Fate and Grab are longtime brands carried by the store. Sass is described as “the flattering boho with unintentional prints that can take you from day to night;” Fate focuses on comfort, high-quality materials and excellent finishes; and Grab is the renouned denim line.

The in-house label, Chocolate is still there, with Ms. Tugade conceptualizing a couple of of the pieces inclusive a span of stylish shorts and a printed top.

The two new additions are Aztec Rose, that consists of review wear, and Lolitta’s body-hugging silhouettes.

Ms. Tugade has moreover started considering out of the box (of chocolates) with a pop-up store scheduled from 11 a.m. to 7 p.m. on Sept. 17-18 at The Picasso Boutique Serviced Residences at L. P. Leviste Street, Salcedo Village, Makati. Aside from the apparel, the proxy store will bring “a small bit of art, tantalizing cupcakes and lots of admire punch.”

Seaside Inspiration For Hot Aussie Fashion

With winter diagram to a close, ladies can throw away in reserve hats and boots and obtain vehement about maxis, bikinis and silk dresses desirous by the seaside.

Celebrities collected in the Whitsundays final week to see Collette Dinnigan, Little Joe Woman and MiskinMartinez betray their review wear collections at the Audi Hamilton Island Race Week 2011.

So as the continue warms up, here is a sneak-peek at what will be attack Australia’s beaches and yacht clubs this spring and summer.

The overwhelming Qualia Resort at nightfall supposing a relaxed backdrop to Collette Dinnigan’s charming 2011/12 Cruise Collection.

The Australian powerhouse has vanished with dazzling pleasant palm and hibiscus prints in a colour palette of sea blues, corals, sands and golds.

Drawing motivation from the low sea, Dinnigan’s pieces underline beaded pineapples and seashells on mini-skirts, whilst fabrics add hand-worked silk, widen silk, satin, sheer and blue lace. There are moreover frail string ottomans and cashmere t-shirts, together with her signature palm beading, that she describes as having a modern twist.

“There’s beaded skirts with more loosely propitious silk tops so it’s not indispensably all propitious and cocktail; it has a casualness to it in a way,” Dinnigan said.

“Also, there’s a skirt that I’ve steady the feeling in a couple of not similar styles and we call it the call dress, so it’s not large ruffles but type of scatter waves on the shoulders and sleeves.”

When it comes to style, the pieces are athletic with relaxed silhouettes and structured shoulders. For Dinnigan, however, it’s all about colour.

“The sea blue is really ample there, and coral sunset, a lot of oranges and moreover nudes . . . (and) yellows, and that’s flattering ample it, only the object and the sea.”

Helping Dinnigan launch her Cruise Collection on Hamilton was model Megan Gale, who hosted the disdainful event.

Dinnigan mentioned her must-have picks for women this summer add a capped-sleeve, palm print silk skirt and her headband print dress.

Sexy minis and issuing dresses are what Little Joe Woman’s Love in Exile gathering is all about.

There are delicate dresses that are partial in length but long in the arms. Such pieces add the Candy from Strangers skirt in a multi stripe, the petty Sweet Virginia tunic in black, and the Hip Shake crochet skirt in cream.

Little Joe Woman, by Gail Elliott, moreover wowed the assembly at the Hamilton Island Yacht Club with a see-through long crochet skirt in caviar (black), worn-out over a bikini.

Crochet was moreover worn-out by Elliott, who resolved the march in a partial thickk cream dress.

The sum on the Love in Exile pieces consist of ties around the hips, relaxed frills on shoulders and skirts, delicate lace, tassels and bronze jewels.

Although many pieces uncover off the legs, there are moreover flowing, full-length floral dresses suggestive of nation summers, together with voluptuous camisoles and slips with shoestring straps and lace.

“It was loosely desirous by the Rolling Stones documentary Exile on Main Street when they were banished to France in the late 70s,” Elliott said.

“It has a Mediterranean, bohemian, relaxed feel to it.”

Elliott mentioned she favourite formulating pieces with cozy fabrics such as silk, cashmere and chiffon. Her moth and leopard prints had been successful.

Other pieces add chic shorts, a strapless jumpsuit, blouses and a frail white blazer. The colours operation from tangerine and watermelon to fungus and gardenia, and Moroccan and Mediterranean-inspired prints.

The initial gathering by MiskinMartinez (Eve Miskin and Sarah Martinez) may be described as simply stunning.

The back-to-basics gathering consists of simple, typical swimwear. The bikinis and one-pieces have washed lines and streamlined silhouettes, and are done in Australia with Italian fabrics.

The spring/summer 2011 Jewel Collection features dazzling lead tones in plain emerald, coral, crimson and purple, along with the typical black and silver.

Miskin mentioned travelling to outlandish destinations and the underwater world were her inspirations is to “poppy” colours.

“I admire snorkelling so we see all of these fish with only astounding colours that you would never obviously consider blending colours with, and moreover only the classic, elementary style that is moreover an motivation for me.”

Styles add triangles and bandeaus; teeny, together with more traditionally cut, briefs; string swim suit briefs; a one-piece with a cross-back; and a ruched strapless one-piece with a descend brief leg.

Miskin mentioned she longed for her pieces to be functional, so she tested them out in the roller in the Maldives.

“I roller quite a lot and we outlay 80 per cent of my time probably in a swimsuit so it’s critical for me to ensure that not only do you feel voluptuous in a swimsuit but it’s moreover critical to ensure that it stays in the correct place,” she said.

“The MiskinMartinez, it stays, it doesn’t pierce and it fits all shapes and sizes, that we think is really critical in swimwear.”

FASHION WATCH 2011: LULU TAN-GAN – (Article)

Season after season, Lulu Tan-Gan delivers collections that offer lots of review wear choices for her jet-setting clientele. Starting from her mtier as the Creative Director of TAN-GAN to the handing down of reins to Solenn Heussaff as the brand’s House Designer, TAN-GAN fills up the broom closet and luggages of many worldly ladies, who pick to loll and be successful in smart knits during their holidays.

For TAN-GAN’s Holiday 2011 gathering for Fashion Watch , Lulu harked back to the ’30s for conformation inspiration. Sleeves are cut in the loosen up dolman manner, whilst skirts are cut knee-length, slim towards the knee and flared only so to most appropriate showcase the female form. But to change the developed silhouettes, the palette is decidedly young and cheery: neon yellows, splendid pinks, and orange greens. Plenty of choices for eighth month wear here, together with dusk ensembles-dressed up with pretty accessories, the long weave dresses make for invigorating alternatives to the silks and satins of dusk wear.

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The Best Places To Shop In Hong Kong

If you’re seeking for kitschy souvenirs or Chinese-themed tchotchkes, we indicate you jump over this essay or improved yet, only Google Hong Kong traveller markets. This square moreover doesn’t have listings of large name planner labels since you can go to any Gucci or Louis Vuitton wherever in the world and find precisely the same merchandise. The downside of globalization is that you can no longer brag that you got your boots from the Yves Saint Laurent boutique in Paris since the same boots would be existing in the Saint Laurent stores in Hong Kong, New York or Dubai. Oh, we am moreover not revelation you where you can obtain counterfeit Prada bags and Rolexes since that’s only wrong.

But if you are seeking for special stores that bring top-notch, high-end products, then continue reading since there’s more to Hong Kong than reproductions of Mao memorabilia, Dior superstores and two-for-one cheongsams.

FOR MEN:

The Armoury

What: This is the citadel of typical men’s wardrobe in Hong Kong. The store has the feel of gentlemen’s bar solely that it is orderly filled with hard to find and insider only names: from Italian fit and shirt makers (Liverano Liverano and Orazio Luciano) to law boots from Spain (Carmina) and England (Gaziano Girling), from made-to portion suits by a of Hong Kong’s most appropriate tailors (W.W. Chan Sons) to Neopolitan-inspired Japanese ready-to-wear tag (Ring Jacket). They moreover batch a gentleman’s umbrella (Fox Umbrellas) that calls to thoughts a Magritte painting. “This indeed is a store run out of admire for typical menswear in a world of blurb and globalized shops. We are moreover interested supporters of the loyal artisans who are ardent about their qualification and product,” explains Alan See, a of the 20-something partners.

Where: Pedder Building, Pedder St. Central, Hong Kong or www.thearmoury.com

Tassels

What: The owners call it the Gentlemen’s Shoe Store and judging from the merchandise, it could really good be the type of store the Duke of Windsor would visit if he were alive today. Tassels sells boots from worshiped labels similar to Alden, Crockett Jones, Edward Green, Bontoni and Sabelt. These are the type of boots a CEO or a handling executive at JP Morgan or Credit Suisse would wear. Product prominence would be Bontoni shoes, handmade footwear from a family that has mastered the art of shoe creation for 3 generations. The store moreover sells a of the most appropriate hosiery brand, Gallo.

Where: The Landmark, Central or www.tassels.com.hk

FOR WOMEN:

Tabla

What: A Hong Kong tag proposed by one-time counsel incited conform editor incited planner Tania Mohan. Tabla is a lifestyle label/store selling all from cashmere wraps to bejeweled caftans and tunics, from exuberant valuables to easy printed dresses all sourced or made in India, where the planner traces her roots. “Tabla is a Hong Kong tag with an Indian DNA,” describes the designer. The tag has not long ago damaged in to the general marketplace with its review wear. Her pieces have been featured in magazines similar to Harper’s Bazaar and Tatler in the UK.

Where: Prince’s Building, Central or www.tabla.hk

Joyce

What: This is Hong Kong’s answer to Milan’s 10 Corso Como or Brazil’s Daslu or New York’s Jeffrey. Started by style judge Joyce Ma, Joyce the boutique, still continues to be the barometer for style in Hong Kong and the Asian region. It bonds a well-curated list of the most appropriate and innovative designers similar to Rodarte, Jil Sander, Alaia, Altuzarra and Mary Katrantzou to name a few. This is the store for women who similar to glorious with an edge. Joyce is value the outing if only to see their smart window and goods displays. Joyce moreover houses the paraphernalia boutique On Pedder, that bonds Butler Wilson, Zagliani, Nicholas Kirkwood, Tom Binns, Lulu Frost, Charlotte Olympia amid many other conform supporter preferred labels.

Where: The most appropriate a is on Queen’s Road Central or you could visit www.joyce.com

FOR THE HOME:

Ovo Home

What: A seat and home paraphernalia dedicated to the modern Asian theme. It sells in isolation tag furniture, often made from wood, and paraphernalia such as Buddha heads, corals, thespian candelabras, steel sculptures and even unique mill flooring materials. The Ovo seat line enchantingly marries Asian elements with modern materials lending the pieces an city Zen quality. The store moreover carries the seat line of pattern A-lister and Brad Pitt-favorite Kenneth Cobonpue.

Where: Queen’s Road East, Wanchai or www.ovohome.com.hk

Lane Crawford Home

What: This is a massive cupboard of curiosities packed with modern seat pieces, artistic glassware and china, sensuous beddings and rugs, and an extraordinary form of tabletop paraphernalia sourced from all over the world. If Willy Wonka were in to home furnishings instead of chocolate, this is how his seminar would look like. There are Fornasetti plates, Astier de Villatte ceramics, LSA vases, Pratesi sheets, Limoges china, Vitra furniture, Tom Dixon lights, Baccarat crystals, The Rug Company furnishings, the list goes on. It is literally, the one-stop home decorating shop.

Where: Pacific Place Mall, Admiralty or www.lanecrawford.com

Altfield Gallery:

What: If you are in the marketplace for Asian antiques, you would find lots to admire at Altfield Gallery. The store was founded in the ’80s with an stress on Ming furniture. Today, other than seat pieces from that dynasty, it sells sculptures from all over South East Asia, china bowls from Burma and Cambodia, complicated Tibetan tapestry, and one-of-a-kind excellent jewelry. Altfield Gallery is similar to a personal gathering of a person with exceedingly perceptive taste, solely that all is for sale.

Where: Prince’s Building, Central or www.altfield.com.hk

To pick up more about Lane Crawford, greatfully read: How To Sell Luxury To The Chinese

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Tim’s Project Runway

Perth planner Timothy Godbold combined a leading the theater on Project Runway Australia final night when he had a meltdown during a dare and walked off the series.

While he was knocked out of the running 3 weeks ago, Godbold and 3 other expelled designers returned with a luck for a of them to re-enter the competition.

The dare was to emanate a review wear outfit, something that the other contestants insincere would be easy for Godbold, given that he had worked for Ralph Lauren in New York for 16 years.

However, Godbold – who suffered via the Foxtel array since his insufficient of sewing skills, notwithstanding braggadocio all the time about his pattern parentage – couldn’t lift himself together to emanate an outfit.

“I hadn’t favourite what we had completed in the primary episodes, the dresses, we wasn’t that cheerful with them and we do not regard it was a satisfactory matter of who we am as a designer,” he said.

“I only considered it would be more deleterious to unequivocally put something down the runway that we didn’t love. It should have been an area where we excelled in.

“By that indicate we motionless we was streamer back to the States, we theory my heart wasn’t in it.

“I wasn’t perplexing to be a diva or anything similar to that, it was a lot more personal than being melodramatic or a the theater black or whatever they called me on the show.”

Wanting to prevent any greeting to his drawing on the reality TV show, Godbold mentioned he left Australia for London as shortly as his contractual obligations to the array were over.

“I haven’t watched it. we saw a couple of clips of it and of march we hated it and had to spin it off true away,” he said.

Nouvelle Resort 2012 Collection At Mercedes-Benz Miami Swim Fashion Week

07.11.2011-New York, NY-(July 11, 2011) Nouvelle Resort, is a new universal oppulance brand of review wear from Joanne Lipman trimming from tunics, perfect casing and hang dresses, cover-ups for aprs-beach, poolside and loungewear-available right away everywhere online and in disdainful high-end boutiques and oppulance end resorts. The brand developed from the pinnacle of Lipman’s 9 years in oppulance attire and additions sell and pattern and her passion for travel, outlandish locales and all things fashion. In addition, Lipman will launch her new vibrant, mottled swimwear line with city NY Pop Art Artist Noah G Pop and a confidante Beach Babes additions line-the necessary receptacle containing all to take you from sunrise to night at any review destination.

Nouvelle Resort’s 2012 Collection will be featured during Mercedes-Benz Miami Swim Fashion Week at the 2011 SwimShow Lingerie Show July 16-July 19, 2011, Booth 328, at the Miami Beach Convention Center.

Recognized by many visionaries in the industry, Lipman was awarded the 2007 Rising Star Award for New Community Retailer by Fashion Group International (FGI) a prestigious endowment she shares with formerly winners Madison, Cowboy Cool and Tory Burch.

‘Nouvelle Resort’ (new, arisen, in French), caters to one side to upscale review boutiques and boutiques busy by the perceptive go set. The brand specializes in ready-to-wear featuring initial black and white and multicolored prints done from the excellent 100 percent silk, chiffon and soothing innate cottons that are great for go or enjoying in the soothe of your own home. “Nouvelle simply transitions to their oppulance lifestyle at home. we am gay that many of my customers criticism on how they suffer wearing the line during and after their lapse home from a review escape,” mentioned Lipman.

The styles are ultra-feminine and wonderfully done in dazzling paltry print additions. The gathering includes the quintessential hang dress, and cover-ups with relating accessories. Many designs are reversible or modify formed on your definite needs at the moment. “My preferred square is the shrug that converts to a full casing together with skirt. It comes in its own rope bag, and will be ALL you will must be take you from a day on the beach, to poolside cocktails and beyond…,” mentioned Lipman.

“The first gathering was a great success! We look deliver to featuring Nouvelle’s new designs in our stores. The period will flog off with an disdainful case uncover with Joanne at The Cove, Atlantis,” mentioned Errol Cohen, VP Retail Kerzner International.

Nouvelle Resort 2012 Collection Inspiration Print

“Honeydew” by Kara Brook
Encaustic Painting

“For the 2012 collection, we have collaborated with New York artist, Kara Brook [www.karabrookart.com, waxingkara.com] to emanate an encaustic work of art in coral hues amalgamated with balmy yellow and bullion touches is to line,” explained Lipman. Nouvelle Resort benefits from a multiple of Joanne’s personal type and her expertise gained heading and formulating tip companies. She led Grafton Paper Products to turn one of Business Day’s Top Five Small Businesses in South Africa. She then founded Star Paper Products, a planner stationery distributer in South Africa in 1992 and, beneath her imaginative pattern and direction, done their planner paper products THE renouned brand for sell chains. Retail buyers credit her creativity by adage she ‘made stationery fashionable.’ Today, the firm is still a successful business in South Africa and she has every day meeting with them.

Lipman has always hexed an affinity is to aesthetics of type and pattern that are necessary to set her businesses and herself apart. Always a fashionista, Lipman written and sewed her own creations in her teenagers and outlayed the 90s, continually traveling to Milan and Paris in faithfulness to Armani, Versace, Mugler, Kenzo, Alaia and Dolce Gabbana.

Nine years ago, Lipman tied together and changed to Dallas from Johannesburg with her husband, a operation proprietor at UT Southwestern, had two children, and non-stop a renouned conform boutique that housed rising and internationally established designers such as Coccinelle, Botkier, Trina Turk, Alexander McQueen, Escada, Samsonite Black Label, Misis, Lorelei, Givenchy, Sondra Roberts, and Devon Leigh. In 2006, Lipman began formulating ideas and designs for her own line of handbags and review wear, employing a local seamstress and sole them in her store where she hosted many talked about conform shows and gift events.

Her husband’s cosmetic operation brotherhood at Johns Hopkins stirred her to open a college of music and launch her online store in 2010. She creates periodic trips to Miami, New York and The Bahamas to delineate and showcase her designs. Nouvelle Resort is existing online and in high-end Jaryam in Washington D.C., Trillium in Baltimore, New York, and resorts similar to The Cove, Atlantis, and OneOnly Resorts in The Bahamas and Caribbean and Monaco, Antibes, and St. Tropez. To report an appointment, press talk or for counter data at 2011 SwimShow greatfully meeting Lisa Endicott at 1-855-4Endicott or lisa@endicottpr.com

See the Collection
Web site: www.nouvelleresort.com

Facebook : “Nouvelle Resort”

Mercedes-Benz Bestows Title On LUXE By Lisa Vogel

FYI: Mercedes-Benz Buyer’sGuide

MONTVALE, NJ — June 30, 2011 : LUXE by Lisa Vogel receives the renowned pretension of”Mercedes-Benz Presents” planner and is showcasing the brand — well known forsmart, stylish, voluptuous bikinis and coordinating review wear for modern women– at Mercedes-Benz Fashion Week Swim located at The Raleigh in MiamiBeach on Sunday, July 17, 2011 .

The “Mercedes-Benz Presents” module continues to agree to designersthat denote loyalty to the use of high quality materials, unique styleand innovative design. LUXE by Lisa Vogel joins a prestigious list of “Mercedes-Benz Presents” designers that havebeen since this spot of distinction. Past Presents Designers add Herve Leger by MaxAzria , Monique Lhuillier , Badgley Mischka , TrinaTurk , Narciso Rodriguez , Red Carter and CHADO Ralph Rucci.

The 2012 LUXE by Lisa Vogel swimwearcollection debuting at Mercedes-Benz Fashion Week Swim is themed to thetrend of convertibility in pattern and functionality. Luxurious fabrics,gorgeous detailing and ? la mode shade palettes form a unique collectionthat may be converted to fit and compliment any woman. Inspired by Lisa’slove for interior design, the stylish 70′s shabby gathering showcasesfree issuing shapes, palm braided detail, multi-colored prints and featheraccents–creating the best juncture of inlet andmodern luxury.

In conjunction with Mercedes-Benz Fashion Week Swim, Mercedes-Benz isdebuting the all-new 2012 SLK-Class that hits dealerships this July. This hard-top automobile takes the oppulance roadster experience to newheights featuring cutting-edge technology similar to Magic Sky Control, whichallows the pure potion roof tiles to be darkened or lightened in seconds atthe hold of a button. The SLK combines sporty handling with stylishcomfort that culminates in to a charming car pattern that is fitting forall-weather pushing year round.

” Lisa Vogel ‘s passion for outlandish travelsand excellent art transcends wonderfully in to designs that offer convertibilityto tie in every mood,” mentioned Lisa Holladay ,manager of brand experience selling for Mercedes-Benz USA. “Herswimsuits and review wear allure to people who suffer oppulance and warmweather lifestyles, that is a innate fit with the newest Mercedes-BenzSLK-Class automobile in SouthFlorida .”

“I am respected to be established as the Mercedes-Benz Presents Designerfor my skill in conform design,” says LisaVogel . “I’ve had a burly personal connection with Mercedes-Benzsince a really young age and it is an award to be concurred for mydedication to high quality materials and craftsmanship that interpret intohighly-valued designs is to modern beach sophisticate.”

Mercedes-Benz Fashion Week Swim will take place in Miami Beach, Florida at The Raleigh from July 14-18,2011 . Designers presenting their Spring 2012 collections, includeLUXE by Lisa Vogel , Diesel, White SandsAustralia, Poko Pano , Beach Bunny Swimwear, Crystal Jin , L*Space by Monica Wise , Wildfox Swim, Norma Kamali Swimwear,Caffe Swimwear, Dolores Cortes , Mara Hoffman Swim , Aqua Di Lara, A.Che, Red Carter , Cia.Maritima, Luli Fama , LisaBlue , diNeila Brazil , A.Z Araujo , Aguaclara, Aquarella Swimwear, KooeySwimwear Australia, Nicolita, and Sonia Vera Swimwear in 3 differentvenues.

For more data about Mercedes-Benz Fashion Week Swim at The Raleigh , and for a report of shows and events,visit ABOUT Mercedes-Benz USA

Mercedes-Benz USA, headquartered in Montvale,New Jersey , is accountable is to sales, selling and service ofall Mercedes-Benz and Maybach products in theUnited States . In 2007, Mercedes-Benz USA became the pretension sponsorof IMG’s Mercedes-Benz Fashion Week in NewYork and Mercedes-Benz Fashion Week Swim in Miami . Mercedes-Benz is moreover the pretension sponsorof Mercedes-Benz Fashion Week Berlin. For more than 40 years, MBUSA hastaken honour in its undertaking to the patron by providing higher qualityluxury vehicles joined with outstanding patron support. More informationon MBUSA and its products may be found at www.mbusa.com andwww.maybachusa.com.

ABOUT LUXE by Lisa Vogel

LUXE by Lisa Vogel is sleek, voluptuous andwearable swimwear written for today’s modern beach sophisticate. Createdby Lisa Vogel , swimwear consultant andfashionable mom of two, LUXE features an cultured shade palette;luxurious, slinky fabrics; and figure-flattering silhouettes thatbeautifully emphasize the positives, whilst stealing imperfections. Thehigh-fashion-inspired gathering of overwhelming bikinis, maillots, tankinisand coordinating review wear offers the best merge of form and function.Made with the top high quality standards in the USA , LUXE by LisaVogel is existing at excellent retailers and oppulance resorts opposite theglobe.